The Work:

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent.

This meant crafting one singular script that could translate into over 150 languages for every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

The WORK

Does it translate? This simple question defined each piece of Lenovo's global brand creative. As the world's largest computer manufacturer, Lenovo's global brand campaigns required regional buy-in from every continent.

This meant crafting one singular script that could translate into over 150 languages for every product launch. Did this make me want to bash my head against a wall while writing? On occasion. Did I learn from it? Fuck yeah.

Nature of Work:

New Business
Concept
Script Development
Production
Post-Production
Digital
Social
Event
OOH
Print

Credits:

Client:
Agency:
Role:
Lenovo / MOTO G
The Woo
Senior Copywriter
Broadcast reel
AT&T
Amazon Music
Beats by Dre
CADILLAC
CALIFORINIA
GOOGLE
HONDA
INFINITI
INTEL
KAISER PERMANENTE
LENOVO
MICROSOFT
OFF–WHITE™
Soundcloud
THINKPAD
Warner recorded music
Web Design + Code
POSTER DESIGN
MOTION GRAPHICS
INFORMATION

About

Hi, I'm Tim. For over a decade, I've developed commercial creative content across all traditional and emerging media platforms, from pitch to post-production.

I thrive in chaos, embrace ambiguity, and lead by example. This attitude has proven capable of translating highly conceptual ideas and complex solutions into award-winning creative executions within the fields of advertising and fashion.

Short version: I'm a creative person 24/7 and love every minute.Timesheets are the only things that separate what I do for fun from what I do for a living.

Awards + Recognition

ADVSilver Addy:
Emerging Technologies - Grouper iOS app

Silver Addy:
Broadcast Environmental - Energy Upgrade CA

Bronze Addy:
Broadcast PSA - Energy Upgrade CA

Bronze Addy:
Digital Interactive - Energy Upgrade CA

Bronze Addy:
Radio PSA - Energy Upgrade CA 'Hive'

WEB DESIGN + CODESiteInspire.com
Awwwards.com
Brutalistwebsites.com
Onepagelove.com
CSSdaily.com

Clients

AT&T
Apple Music
Amazon Music HD
Apartments.com
Ableton Live
Bosch
Balenciaga
Bottega Veneta
Beats by Dre
Cadillac
Delano Las Vegas
DIRECTV
Dos Equis
Energy Upgrade California
Farmers Insurance
First Republic Bank
Google
Grouper
Gucci
Honda
Infiniti
Intel
Kaiser Permanente
Los Angeles Clippers
Lenovo
Mandalay Bay
Milani Cosmetics
Microsoft
Niagara Water
OFF-WHITE™
PIMCO
Southwest
Saint Laurent
Sonos
Warner Music Group

Agencies

72andSunny
AKQA
BBDO
Laundry Service
Lowe Campbell Ewald
RPA
Sid Lee
The Woo

Contact

tdeasy@gmail.com
+1 (424) 331-2864
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LEGAL BITSSite Design & Content: Tim Deasy
Code: Tim Deasy

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